American Megatrends Announces Rebranding to AMI, Launch of New Brand Identity
Today, we are extremely excited to announce our rebranding from American Megatrends to "AMI", and the launch of a new visual identity to accompany this change.
As shown above, the goal of our rebranding efforts was to modernize the AMI logo, transitioning away from "American Megatrends" to "AMI". In doing so, we took great care to leverage the brand equity and history of the iconic AMI Triangle and to preserve the corporate colors for an updated interpretation that moves AMI into the future.
From American Megatrends to AMI
The computing industry and supply chain is a truly global ecosystem, as well as a very different business environment since the founding of AMI in 1985. While we acknowledge that the "American" in American Megatrends will always be a part of our history, legacy and identity, at the same time we wish to clearly show the world that this is a reinvigorated company with a new spirit, mission and goals.
To learn more about our rebranding and new company focus, read the press release in full here: https://ami.com/en/news/press-releases/american-megatrends-announces-rebranding-to-ami-launch-of-new-brand-identity/