January 15, 2020:
NORCROSS, GEORGIA: American Megatrends (AMI®), a global leader in powering, managing and securing the world's mission-critical connected digital infrastructure through its BIOS, BMC and security solutions, is pleased to announce its rebranding as "AMI", and the launch of a new visual identity to accompany this change.
Several recent developments led to this rebranding effort and today's announcement. First, in April 2019, AMI received a major investment from HGGC, a leading middle-market private equity firm based in Palo Alto, California. This investment, along with the selection of a 29-year AMI veteran as CEO to lead the company, fostered the development of a new strategic focus which included remaking the AMI identity to usher in the next phase of the company’s history.
The new AMI logo, wordmark and tagline
The goal of our rebranding efforts was simply to modernize the AMI logo, transitioning away from "American Megatrends" to "AMI". We took great care to leverage the brand equity and history of the iconic AMI Triangle and to preserve the corporate colors for an updated interpretation that moves AMI into the future.
The computing industry and supply chain is a truly global ecosystem, as well as a very different business environment since the founding of AMI in 1985. While we acknowledge that the "American" in American Megatrends will always be a part of our history, legacy and identity, at the same time we wish to clearly show the world that this is a reinvigorated company with a new spirit, mission and goals.
At the core of our rebranding effort as AMI is a new vision for how the company will conduct itself, along with new values and mission statement: ONE AMI. It describes how we strive to extend teamwork and collaboration beyond our company borders to produce the best results. As ONE AMI, our colleagues, partners and customers are all essential players on our team and have an equal share in our joint success.
The new tagline that accompanies our new logo reflects an expanded strategic focus for AMI. "Power" represents our Aptio® V UEFI BIOS Firmware and Utilities, used in a large proportion of computing systems worldwide. "Manage" represents our MegaRAC® BMC and Server Management Firmware and Software solutions, which enable comprehensive hyperscale remote management for datacenter, telco and cloud. Finally, "Secure" is represented by our deep commitment to platform security through innovations and technologies such as Secure Boot, Secure Firmware Signing and related products and services.
AMI Chief Executive Officer Sanjoy Maity offered his thoughts on the rebranding of AMI, saying that "The computer industry has evolved tremendously since AMI's founding in 1985, and so have we - at every step of our corporate journey. As such, this rebranding effort represents the next chapter in the AMI story, allowing us to introduce a unified, global brand constantly striving to be the company that powers, manages and secures the world's critical computing digital infrastructure."
December 9, 2019:
NORCROSS, GEORGIA: AMI®, a global leader in powering, managing, and securing the world's mission-critical connected infrastructure through its BIOS, BMC and security solutions, is pleased to be selected to join the National Institute of Standards and Technology (NIST®) National Cybersecurity Excellence Partnership (NCEP) at the NIST National Cybersecurity Center of Excellence (NCCoE).
The NCCoE is a collaborative hub where industry organizations, government agencies, and academic institutions work together to address businesses' most pressing cybersecurity issues. This public-private partnership enables the creation of practical cybersecurity solutions for specific industries, as well as for broad, cross-sector technology challenges. Through consortia under Cooperative Research and Development Agreements (CRADAs), the NCCoE applies standards and best practices to develop modular, easily adaptable example cybersecurity solutions using commercially available technology. The NCCoE documents these example solutions in the NIST Special Publication 1800 series, which maps capabilities to the NIST Cybersecurity Framework and details the steps needed for another entity to recreate the example solution.
As part of its engagement with NCCoE, a team of security firmware engineers from AMI will pay a visit to the NIST Security Research Lab. There, the AMI team will integrate AMI firmware into real-world, end-to-end solutions to be tested for heuristic and predictive failure analysis, encryption algorithms, ethical hacking and related security tests. Once complete, the test results will be available through the NIST Cybersecurity Practice Guide (Special Publication 1800 series).
"Firmware security starts early in the development process of new technology. AMI applies its firmware security best practices in tandem with the leading silicon and operating system providers such as Intel and Microsoft. This process requires not only the efforts of the silicon and firmware providers, but also other key vendors in the system manufacturers' supply chain. With additional collaboration across the supply chain, the development process can be tuned to improve the overall security of the industry," said Sanjoy Maity, Chief Executive Officer of AMI.
"AMI believes that implementing the latest cybersecurity standards into our product offerings is paramount to the general security of the technology industry, especially hyperscale cloud providers," he added. "Our firmware products provide critical boot and management capabilities to everything from data center servers to the laptops and desktops found in nearly every household, school, and government facility. Therefore, we see this engagement with the NIST Cybersecurity Lab as a key initiative to harden and strengthen AMI firmware and development processes, which will help accelerate the adoption of standards-based, advanced security technologies and benefit computer users across all levels of society."
NIST® is a registered trademark of the U.S. Department of Commerce’s National Institute of Standards and Technology.
November 12, 2019:
NORCROSS, GEORGIA: AMI, a global leader in BIOS and BMC firmware, remote manageability and security tools and utilities, is pleased to announce its attendance at the upcoming Supercomputing 2019 Exhibition in Denver, Colorado from November 18 – 21, 2019 as a guest of ASRock Rack Inc., a key partner of AMI.
Supercomputing 2019 (SC19) is the international conference for high performance computing, networking, storage and analysis. It is designed to share best practices in a wide range of areas including architectures and networks, clouds and distributed computing, storage, system software and more, along with state of the practice in large-scale deployment and integration.
At SC19, AMI will be a guest of its valued partner ASRock Rack Inc. in Booth #971, where the two companies will jointly demonstrate their latest innovations in Server SAN manageability via the NVMe over Ethernet Fabric (NVMeoF) protocol. There, MegaRAC® FPX2.0™ NVMEoF Management Firmware and the AMI Composer™ Hyperscale Management Ecosystem from AMI will run on the ASRock Rack Inc. 1U10E-ROME/2T server platform to demonstrate the power and potential of this firmware / hardware integration to deliver out-of-band NVMe storage manageability for the discovery of storage pools, attachment of NVMe storage volumes to remote compute nodes, collection of drive inventory and telemetry data, auto-provisioning, hot swap and failover support and much more.
MegaRAC FPX2.0 NVMe-oF Management Firmware is a robust firmware/software solution combining the complete functionality to support Server SAN, including Ethernet Fabric management and NVMe drive management, with that of a baseboard management controller (BMC). The firmware component of MegaRAC FPX2.0 resides on the preexisting onboard BMC and maintains complete MegaRAC® SP-X™-based server manageability along with extensions that enable completely secure, out-of-band (OOB) NVMe storage manageability, available right out of the box. It supports all storage server architectures, including current Intel® x86 and AMD platforms, as well as future Arm®-based storage servers.
AMI Composer is a robust hyperscale node, rack and POD management ecosystem for both traditional and telco cloud infrastructure which provides a "single pane of glass" view of enterprise and datacenter environments along with a high degree of serviceability through its intelligent, powerful feature set. It is built around a central framework that delivers core manageability features with simplified physical configurations of compute, network and storage-level resources. Various extensions to the AMI Composer framework add individual manageability capabilities including server, POD and telco cloud system management, thanks to its compliance with key management specifications like DMTF Redfish® and Intel® Rack Scale Design.
"ASRock Rack Inc. is excited to showcase our solutions together at SC19 with AMI, as both companies are committed to providing world-class NVMeoF storage and management technologies that enable organizations to scale at the pace required to manage ever-growing, flexible data storage needs," commented Weishi Sa, President of ASRock Rack Inc. "We are pleased that they have joined us this year in our booth to demonstrate MegaRAC FPX2.0 on our 1U10E-ROME/2T and appreciate all of the hard work they have done with us to help make our presence at SC19 a success."
Sanjoy Maity, Chief Executive Officer of AMI, also expressed his pleasure with the joint demonstration, saying that "with MegaRAC FPX2.0 and AMI Composer representing excellence in Server SAN / NVMEoF manageability and ASRock Rack Inc. doing the same with its advanced cloud computing server hardware offerings, it is fitting that we come together to showcase our joint solution at such a high-profile event as SC19.""
"Providing class-leading out-of-band NVMeoF Server SAN management solutions is a key area of focus and growth for AMI, and we are grateful to ASRock Rack Inc. for the opportunity to partner with them and present our MegaRAC FPX2.0 firmware on the ASRock Rack 1U10E-ROME/2T in their booth this year. On behalf of both ASRock Rack Inc. and AMI, we are pleased to invite attendees of SC19 to Booth 917 to view our joint demonstration, and we look forward to a warm reception at the Exhibition," he added.
About ASRock Rack Inc.
ASRock Rack Inc., established in 2013, specializes in the field of Cloud Computing server hardware. While inheriting ASRock's design concepts, "Creativity, Consideration, Cost-effectiveness", the company is dedicated to bring the Server Industry out of the box thinking with the passion to innovate. Leveraged by ASRock Rack Inc.'s growing momentum and distribution channels, this young and vibrant company targets the booming market of Cloud Computing and commits to serve the market with user friendly and eco-friendly Do It Yourself Server hardware, featuring flexible and reliable products.
September 27, 2019:
NORCROSS, GEORGIA - AMI, a global leader in BIOS, BMC and remote management tools and utilities, is pleased to announce the successful conclusion of the fifth annual Aptio® V and MegaRAC® European Summit in Munich, Germany earlier this week.
The main purpose of the two-day Aptio V and MegaRAC European Summit is to increase technological value provided to AMI’s customers and partners. Attendees experience in-depth, engaging and informative seminars on the latest innovations in Aptio V UEFI Firmware and MegaRAC BMC Remote Management Firmware, as well as to dive into the supplementary tools and features that complement these products. These interactive seminars are designed to give attendees a competitive edge in their respective industries by utilizing the most efficient, innovative technology to address the ever-growing demands of the technology industry.
At this year’s Aptio V and MegaRAC European Summit, AMI introduced MegaRAC SP-X BMC Remote Management Firmware, AMI DevNET™ Firmware Development Environment, the AMI CLEFS™ Cloud Environment for Firmware Signing and AMI Hardware Root of Trust (HRoT) solutions.
“Our annual European Summits represent a special opportunity for us to directly communicate with and receive feedback from our customers on our upcoming products and future plans, helping to ensure that our partners, valued customers and AMI are all poised for success,” said Sanjoy Maity, CEO of AMI.
AMI partners and customers interested in attending the next Aptio V and MegaRAC European Summit from AMI or for more information, please contact your AMI representative at 1-800-828-9264 / +1-770-246-8600 or visit ami.com.
August 30, 2019:
NORCROSS, GEORGIA - AMI, a global leader in BIOS, BMC and remote management tools and utilities, is pleased to announce that it has recently joined the PCI Industrial Computer Manufacturers Group (PICMG) as an Executive Member.
PICMG is a nonprofit consortium of over 140 companies and organizations that collaboratively develop open standards for high-performance telecommunications, military, industrial, and general-purpose embedded computing applications. Equipment built to PICMG standards is used worldwide and its standards are generally available for use without restriction. Key standards families developed by PICMG include CompactPCI®, AdvancedTCA®, MicroTCA®, AdvancedMC®, CompactPCI® Serial, COM Express®, SHB Express®, and HPM (Hardware Platform Management).
COM Express is a key specification defined within PICMG, which defines Small Form Factor (SFF) and Computer on Module (COM) single board computers with a wide range of commercial applications. PICMG is working on upcoming versions of the specification with higher levels of manageability, including the addition of a Baseboard Management Controller (BMC) as a part of the design. In its role as an Executive Member, AMI will contribute its expertise in BMC firmware and remote management to help expand the manageability aspects of the COM Express specification.
“AMI is delighted to announce our participation in PICMG as an Executive Member. We look forward to contributing our knowledge, support and experience to help define and propagate the next generation of standards and specifications for embedded and modular computing,” said Sanjoy Maity, CEO of AMI.
For more information on AMI’ participation in PICMG, please contact AMI at 1-800-828-9264 / +1-770- 246-8600 or visit ami.com.
CompactPCI®, AdvancedTCA®, MicroTCA®, AdvancedMC®, CompactPCI® Serial, COM Express® and SHB Express® are registered trademarks of the PCI Industrial Computer Manufacturers Group in the US and other countries.